The prestigious Absa Cape Epic claimed top honours in the category Sport Participation Event at this year’s Discovery Sport Industry Awards which took place at the Sandton Convention Centre last night.
The Sports Industry Awards celebrate the most creative, innovative and commendable work from South Africa’s finest sporting sector.
Says Kevin Vermaak, founder and director of the Absa Cape Epic: “We’re thrilled to have won the Sport Participation Event of the Year category. At the core of our brand is partnerships – which starts with the 2-person team racing format.
“Many an Epic-finisher will say that choosing your partner for the Epic is by far the most important decision you will make in your medal-quest. Our most important partnership is our partnership with Absa. We’ve invested everything we’ve got to give into building this relationship, and we feel that this approach has been mutual.
“For us, brand innovation is key. It starts with the mere fact that we change the route every year, which we feel is in fact fundamental for a truly great stage race, be it road or mountain bike. This sets the tone for our company’s culture, which is one which embraces change.
“We are always looking for improvements that enhance the rider experience or the value of our brand. We’re the only mountain bike race in South Africa that sets out to change their route from year to year.”
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