Run in conjunction with one of the largest cycling events in South Africa, the Cape Town Cycle Tour Lifecycle Expo, which takes place from March 5 to 7 at the Good Hope Centre in Cape Town, is a showcase promoting cycling, fitness and a healthy lifestyle.
Now over 20 years old, the Lifecycle Expo is the largest of its kind in the country, with approximately 76 000 visitors frequenting the event each year, and attracts cyclists between the ages of two and ninety.
The idea for the Expo was conceived in 1991 following public relations mogul Eddy Cassar’s proposal that a product and company showcase be run alongside the race.
Over 360 exhibitors will be on display at this year’s event including 2WheelsAfrica, Adidas Eyewear, Amped, Aquila Private Game Reserve and Saving Private Rhino, ASG Sport Solutions, Bicycle Power, Biogen, Cape of Good Hope SPCA, Cape Winelands, Dark Horse Wheels, East Cape Mountain Biking, Falke, GNC, Hitech Therapy, Indola, Jockey, Knysna Oyster Festival, MAD CHARITY, Nampak, and Pick n Pay.
The official registration for the 2015 Cape Town Cycle Tour will also be held at the Expo in the week leading up to the race.
The Expo is the only venue where riders can collect their race packs. Cyclists are permitted to collect race packs for other riders, provided the absent rider has a RaceTec timing chip.
Riders failing to provide a RaceTec chip will be denied access at the start of the race.
Entrance to the Expo is R40 per person for non-riders, while Cycle Tour participants will gain free entry upon presenting their RaceTec chip when registering.
Children younger than 12 years will receive free admission.
The Expo will trade from 9.30am to 7pm on Thursday, March 5, between 9am to 7pm on Friday, March 6, and from 9am to 4pm on Saturday, March 7.
A shuttle service of six minibuses will run between the Grand Parade and Expo between 9am and 9pm on Thursday and Friday, and from 9am to 4pm on Saturday.