Lynn Naudé has taken the helm as chief executive officer of the Absa Cape Epic mountain bike race.
Naudé is the former general manager of sponsorship and events for the Barclays Africa Group, where she managed the Springboks and Bafana Bafana team sponsorships, Absa Premiership, Absa Currie Cup and the Absa Cape Epic.
She has worked on the rugby and cricket world cups, Wimbledon tennis tournament and Fifa World Cup.
For the past two years, Naudé has worked as an independent consultant with Barclays Africa, AFGRI, a sponsor of the Blue Bulls Rugby Union, the Absa Cape Epic and Cricket South Africa.
Race founder Kevin Vermaak said he had been looking for someone with the experience and expertise to work with his team in growing the event.
“We’ve found the perfect person in Lynn and are delighted to have such an accomplished individual coming on board. Her experience across the commercial, operational and marketing areas of the industry will help take the event into a new dimension.”
Vermaak will remain as owner of the Absa Cape Epic and Grandstand Management, the existing umbrella body of the business, while Naudé will assume executive control.
Naudé, who joined the company at the beginning of April, said she was a long-standing admirer of the Cape Epic and was excited to lead the team.
For more news see Cape Epic.
