International sports supplement brand USN has signed a five-year deal as official nutrition partner to the Absa Cape Epic.
USN chief executive officer Albé Geldenhuys described the mountain bike stage race as “the biggest and best event of its type in the world” and said the deal marked a great partnership for his company.
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Geldenhuys himself completed the race six years ago and his company has sponsored several teams over the years, including current women’s champions Ariane Kleinhans and Annika Langvad.
He said one of USN’s signature products, the Epic Pro Ultra Endurance Performance Fuel, had been designed with the Cape Epic in mind.
The success of Epic Pro had also given rise to the USN PureFit range for endurance sports, which contains no artificial ingredients or preservatives.
Cape Epic participants will find all product and nutritional information on the USN online store and the brand will have an activation zone to support riders at every race village.
The 2016 event takes place from March 13 to 20.
