South Africa’s most awarded wine brand, Nederburg, has toasted Africa’s Team’s success by opening up a three-year sponsorship deal with the cycling outfit.
Nederburg will be the exclusive premium wine partner for Team Dimension Data for Qhubeka, which has been granted a WorldTour licence for 2016 by the International Cycling Union.
The wine company was first introduced to the team by celebrity chef David Higgs, who catered for the squad’s nutritional needs during their Tour de France debut this year, where they went on to place fifth in the team classification.
“David is an avid cyclist and wine enthusiast, who demonstrated that our products can be part of a healthy, balanced lifestyle,” said Nederburg global general manager Dè-Mari Kellerman.
“It was as a result of our successful collaboration with him that we took the decision to step up Nederburg’s involvement with pro cycling.”
Team Dimension Data will start their season with the Santos Down Under race in Australia in January and return to the Tour de France in July.
Team principal Douglas Ryder said the sponsor’s involvement in this year’s Le Tour had been incredibly valuable and he looked forward to celebrating many successes together.
