Specialist transport company Fast & Furious has come on board as the logistics partner of the PwC Great Zuurberg Trek.
Given the popularity of mountain biking events in South Africa, they have a long-term view of becoming the preferred transport solution for cyclists, said chief operating officer Grant Fletcher.
The Johannesburg-based company has 14 branches around the country that specialise in customised logistic solutions to anywhere in the nation as well as neighbouring areas.
A meeting between chief race organiser Trevor Hayter and Fast & Furious chief executive officer Jason Lombard led to the partnership being formed, said Fletcher.
“The customised and personalised nature of this event is in keeping with our own ethos of not offering a mainstream commoditised service in the logistics sector.
“This event fits nicely with our strategy of expanding our market presence to key individuals. Its nature gelled well with our own company values and culture.”
Fletcher said two key members of their management team – Clifton Christians and Norman Koekemoer – would be riding in the event.
“It gives them a unique perspective as to what is needed by the cyclists and how best to handle the logistical requirements.”
The three-day race takes place in the Addo area outside Port Elizabeth starting Friday.