Ironman took a big step into the mountain biking market when they officially acquired the highly regarded Cape Epic race in South Africa today.
Christoph Sauser of Meerendal Songo Specialized leads the group during stage two of the 2014 Cape Epic. Photo: Nick Muzik
This acquisition is in addition to operating The Motatapu and The Pioneer multiple stage mountain bike races in New Zealand as they aim to grow this race format substantially across the globe.
Founded in 2004, the Cape Epic is the only eight-day MTB stage race classed as hors catégorie (beyond categorisation) by the Union Cycliste Internationale (UCI).
Having recently completed its 13th edition, the race is unique in that it attracts world champions, Olympic champions, and other top professional riders, as well as a large field of international amateur participants.
Andrew Messick, Chief Executive Officer of Ironman, said that the Cape Epic was an iconic, world-class event that many considered the most prestigious mountain bike race in the world.
“This acquisition shows the commitment of Ironman and Wanda Sports to growing mass participation events worldwide.”
Messick also oversees the active lifestyle segment for Wanda Sports.
“We see great potential in the mountain biking market, and the Cape Epic will anchor a portfolio of exciting and extraordinary off road and dirt-based races,” he said.
Cape Epic founder Kevin Vermaak will spearhead this expansion for Ironman and will be responsible for developing a worldwide series of mountain bike races.
“We are very excited about the future of the Cape Epic and have been looking for an opportunity to take a significant step forward,” said Vermaak.
Cape Epic will take place from March 19 to 26 with the route being announced in October 2016.
