The ability of their vehicles to handle rugged terrain has seen Land Rover West Rand throw their weight behind the Silverstar MTB Challenge which takes place on September 10.
West Rand Land Rover have stepped in to sponsor the Silverstar MTB in Gauteng next month. Photo: Jetline Action
Land Rover South Africa have been closely involved in sponsoring mountain biking races in the country and the West Rand dealership are keen to add their expertise to the MTB Challenge in Muldersdrift, Gauteng.
With riders being tested in two events of 40km and 20km, with plenty of climbing, they will be able to identify with the Land Rover brand, also designed to handle similar off-road conditions.
Land Rover West Rand marketing manager Tammy Pepin said they were focused on creating awareness for their new dealership in Roodepoort.
“We have just moved in this week and would like to let the public in the area know that we are here,” she said.
Pepin says Land Rover SA have been an avid supporter of mountain biking races in the country, including the Cape Epic.
“As a dealership we are keen to align our sponsorships with that of the Land Rover brand and to focus our yearly sponsorships on lifestyle, outdoor and sporting events.”
ASG Events chief executive Wynand de Villiers said the support of the West Rand dealership would be a major boost for the event in tough economic times.
“Events are becoming more and more dependent on significant sponsorship as we try to keep the entry fees as low as possible,” De Villiers said.
De Villiers said he felt the brands complemented each other and he looked forward to a long-standing relationship.
“As an importer of high-end Italian goods we move in the same consumer bracket,” he said. “The image of our brand is as important as it is for Land Rover.
“We look forward to working with them and presenting tangible value for them out of the event.”
Silverstar MTB riders will be able to view stunning displays of the Land Rover brand over the weekend, while the sponsors will have branded vehicles on show in the lead-up to increase awareness around the event.
