Coming on board for the first time, international brand USN will ensure that a variety of sports nutrition products will be on offer at the PwC Great Zuurberg Trek mountain bike race later this month.
“After a meeting with the organisers we decided it would be a wonderful opportunity as the race is an exclusive, boutique event in line with our philosophy at USN,” said Lou Vorster from the sales department in the Eastern Cape.
A variety of products will be on offer for riders to sample along the route from May 26.
“At the waterpoints we’ll be supplying our bars and energy drinks, while at the finish there will be a recovery drink for riders to try,” said Vorster.
Participants in the 2017 PwC Great Zuurberg Trek will be able to sample products from international sports nutrition brand USN later this month. Photo: Warren Elsom
He explained that their endurance products offered a unique nutritional solution as they were free from artificial colourant and preservatives.
“We hope to offer products for everyone so that all participants will be able to find something they enjoy.”
Vorster said there would be a strong focus on the event’s recovery zone at the Zuurberg Mountain Village and this formed a significant part of their involvement.
“This is very important for us as we get a chance to interact with participants. We chat to them, find out what they’re interested in and are able to offer advice if they have any questions.”
As cyclists tend to stick with products they are comfortable with, Voster said it was often difficult to introduce new products.
“This is one of the reasons we’re involved at the finish. It gives us a chance to discuss and showcase our products.
“The involvement at the recovery zone is a great opportunity because when riders rush past the waterpoints they often don’t have any idea of what they’re taking.”
He said USN’s involvement would also give participants the chance to test their products before committing to buying them.
