A new distribution agreement between Positive Sports Solutions and RYDERS Eyewear will ensure local cyclists receive the necessary protection from riding in the bright South African sun.
This continues the SA distribution cycling company’s mission to bring high-quality brands to the market in the Southern African Development Community.
Already in place are arrangements with HEAD bikes, Gipiemme wheels, Westfalia bike racks, ControlTech cycling components and LUCK shoes.
Founded in Canada about 30 years ago, RYDERS eyewear has become a top brand, developing a variety of features to provide better vision for riders.
Simon Edmonds of RYDERS Eyewear South Africa said they were eager to expand their business in the country through Positive Sports Solutions.
“By a happy coincidence we work in the same office block as Positive Sports Solutions in Irene and I was interested to see if there was any synergy between the two companies,” he said.
“This led to a meeting with Lynette [Burger], whom I knew from many years in the cycling industry. It led to her trying out some of the RYDERS technology and the rest is history.”
Burger is part of the highly successful Demacon Ladies Cycling Team, who have recently had a sponsorship with Positive Sports Solutions renewed for 2019.
“It will be a major boost for us to link up with Positive Sports Solutions because of their great brands and great energy,” added Edmonds.
The weather in South Africa, said Edmonds, meant there was a need for quality eyewear.
“RYDERS is a perfect fit, both product-wise and corporate culture-wise. We are crazy about anything to do with cycling and it is our vision to be the absolute best in the market.”
A key aspect of RYDERS eyewear, said Edmonds, was the anti-fog feature which had been developed.
“We challenge you to try and get them to fog up while riding your bicycle, so that is a major benefit for the cyclist.”
The products will be distributed by Positive Sports Solutions through all cycling shops, while cyclists can also order online through their website – www.positivesportssolutions.co.za.
All available products are listed on their website and any other preferences can be ordered through the company and will be available within two to three weeks.