Long-standing women’s professional cycling outfit, Team Demacon MaxWax Racing, announced exciting new co-sponsors for the next two years in Pretoria today.
Team owner and principal sponsor Dr Hein du Toit said the team entered into agreements with several backers – including MaxWax lubes, Bianchi bicycles and Cyclesure.
Team origins
The team was established in 2007 and has become a household name on the South African circuit. Through the years, it has featured many of the country’s leading men’s and women’s elite, sub-vets and vets riders.
The line-up for 2019 includes seasoned riders like Lynette Burger, Heidi Dalton, Carla Oberholzer and Kim le Court while they have also signed two new junior development riders in Azulde Britz and Sonica Klopper.
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- Kim le Court, Lynette Burger, Carla Oberholzer and Heidi Dalton of Demacon MaxWax. Photo: Supplied
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- Team Demacon MaxWax Racing in action. Photo: Supplied
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- Lynette Burger, Kim le Court, Heidi Dalton and Carla Oberholzer celebrating. Photo: Supplied
Burger won the SA road race and African Continental crowns in 2009 and world titles in the road race and individual time-trial in the 30 to 34 age group in 2012.
Dalton did the double when she claimed the national U23 and elite women’s road race titles in 2017 and Oberholzer took the elite women’s title last year. Le Court was the 2017 Mauritian road race champion.
Team Demacon MaxWax is managed by former cyclist David Pieterse, who forms an integral part of the unit’s winning recipe.
Fresh perspective
“We have a unique sponsorship and operating structure which has enabled us to create a sustainable sponsorship model,” said Du Toit.
“It is currently the longest standing professional team on the SA road circuit, which says a lot about our love for and commitment to the sport.”
Demacon, the principal sponsor, specialises in market research in the field of economics and demographics while MaxWax manufactures leading bicycle lubricants, greases and mineral oils.
Bianchi needs no introduction as a leading global bicycle manufacturer and Cyclesure is a financial services provider specialising in bicycle insurance.
The setup is unique in the sense that it now reunites a number of the initial riders as sponsors, including Du Toit and two former SA champions in Jac-Louis van Wyk and Johan Ribbens.
Du Toit said the riders and management were equally excited about the new alliances that have been forged.
“These are solid companies and we hope to sustain the relationship over a number of years. Everyone is positive and super motivated.
“We have dominated the road scene for several years but suffered several setbacks since Lynette was hit by a taxi at the end of 2018. She has healed up nicely and is motivated to start racing again.”
He said the team raced as a unit and, after a series of challenges, were thrilled to field a full squad this season.
The team will be in action at the Ride for Sight in Gauteng this weekend and is confident that it will resume the dominance it has enjoyed since 2016.
Sponsors
Demacon – More info
MaxWax – More info
Bianchi – More info
Cyclesure – More info
This article was sponsored by Demacon.
