Swedish vehicle manufacturer Volvo, which is known for its focus on safety, has taken up the title sponsorship of the Tread Skills Clinics, which teach safer riding techniques to South African mountain bikers.
Volvo has strengthened its association with mountain biking by investing in the improved safety of South African mountain bikers as the new sponsor of the TREAD Mountain Bike Skills Clinics.
With more than 500 calendar events and 70 operational trail centres, mountain biking has become one of the country’s most popular sports for people of all ages.
As a high-risk sport, bike crashes often result in injuries, which could be avoided with the necessary skills.
Tread Skills Clinics teach mountain bikers the physics of riding, the mechanics of their bicycles and the best ways to avoid crashes.
Offering tailored classes for novice and experienced riders, the clinics are held regularly at mountain bike trail centres in Johannesburg, Pretoria, Cape Town and Durban, with ad hoc offerings in smaller centres.
“Our greatest priority, when teaching skills to mountain bikers, is safety. This aligns well with Volvo’s driver/passenger safety culture that’s become synonymous with what is one of the world’s premium motor brands,” said Tread founder Sean Badenhorst.
“With Volvo’s support, we will be restructuring and enhancing our existing clinics as well as adding new clinics, which will include a greater focus on high schools, corporates and women.”
