A four-year partnership between ASG Events and Sanlam Investments has seen the Sanlam MTB Invitational grow from strength to strength.
The event, which starts at Rhebokskloof Wine Estate on the outskirts of Paarl on November 18, will see 250 teams line up at the start for what is set to be another successful event.
The Sanlam MTB Invitational will start at Rhebokskloof Wine Estate on the outskirts of Paarl in November. Photo: BrandBoom
ASG Events chief Wynand de Villiers said the event would feature the usual next-level hospitality, new features to the routes as well as a category for siblings, which he said was a distinguishing feature.
“It’s really popular and also competitive and allows fathers and sons, mothers and daughters and so on to enjoy quality time together.”
After stepping up to fill a gap in the market by providing a well-rounded two-day event, De Villiers said they were looking forward to welcoming a field of 250 teams.
“It has grown from strength to strength and is perfect for riders who want and appreciate a high-end event where attention to detail on and off the bike is of the highest priority.”
Teams will be able to enjoy a scenic 60km route around Paarl Mountain on the opening day and a shorter 40km loop on the Sunday.
The partnership has growth from strength to strength since the event’s inception and Sanlam Investments’ head of marketing, Robert Thompson, explained the values of the two companies aligned perfectly in the quest for excellence.
He said their “outstanding” relationship with ASG was key to the ongoing success of the event, which started out as a by-invitation-only race before being thrown open to the public.
Positive participant feedback was proof of the successful relationship and he said they would continue to grow the event by incrementally delivering better and better experiences.
“Our vision is to grow it but always maintain the exceptional client experience that Sanlam and ASG Events pride themselves on delivering,” said Thompson.
