Premier South African mountain biking outfit, team dormakaba, has launched an online store to enable cyclists to show their support of the team through the purchasing of custom-designed kit.
The store features a user-friendly design and is accessible from mobile platforms.
The extensive range of products includes caps, bibs, jackets, shirts, shorts and socks.
“We are excited about the possibilities the store unlocks for expanding our support base in the country,” says Shaun Frayne, MD of dormakaba South Africa.
“Our team has been performing well over several years and has grown a strong following on its social media platforms.”
Complimentary training programme
To celebrate the launch of the store, the first 30 customers who purchase dormakaba shirts will receive a complimentary 12-week training programme from Dr Mike Posthumus, the team’s performance director.
“Dr Mike has made an invaluable contribution since joining the team,” says Frayne. “Cycling is as much about training as it is about a scientific approach and the team has greatly benefited from his expertise.
“By offering customers the opportunity to receive a complimentary training programme, we are giving them some insight into the preparation it takes to be a professional cyclist.”
Keeping fans updated
The online store also links through to the latest team news to keep fans updated from a centralised location, says Frayne.
“This is the age of instant communication and we want to give our loyal supporters a convenient way of engaging with team dormakaba, irrespective of the device they are using or where they are in the world.
“Cycling has become one of the most popular amateur pastimes globally, with mountain biking especially gaining momentum in South Africa thanks to its variety of tracks, events and beautiful landscapes.
“The online store provides an ideal resource to build on the momentum we have been gaining and gives supporters access to quality and affordable cycling gear.”
The South African arm of the business was established 30 years ago to provide smart and secure access solutions across Sub-Saharan Africa.
Its premium products and creative solutions are crafted to the highest quality and include the supply and installation of door hardware, entrance systems, interior glass systems, electronic access and data, master key systems, safe locks, lodging, movable walls and key systems.
This content is sponsored by dormakaba South Africa.