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In the current economic climate, where everyone is tightening their belts, I’m told worthwhile sponsorships are more scarce than hen’s teeth.
So it is great to see that one of our top stage races are getting the attention it deserves: https://inthebunch.co.za/2018/11/tour-of-good-hope-lands-new-partnership-with-takealot/
The nice thing is the fact that a cycling event is being recognised as a platform through which a brand can reach a certain target audience.
Kudos to both sides.