The logistics of hosting a major road race such as the Tshwane Classic have been smoothed for organisers ASG Events by their new relationship with Bidvest Car Rental.
In an agreement this year, the car rental company have become vehicle partners in ASG races and operations manager Darren Herbst said it was a key component of their overall planning.
“We will have 15 cars from Bidvest Car Rental on the road to assist with the logistics and to act as support vehicles and lead cars.”
He said a further 27 motor bikes would be deployed by the Bestmed Road Rangers, with whom they had a long-standing relationship, to assist with the safety of the riders.
ASG Events and Bidvest Car Rental will continue their partnership when the Tshwane Classic road cycling race is held in Pretoria on November 5. Photo: Jetline Action Photo
The interest in the Tshwane Classic will see more than 4 000 participants race through the heart of Pretoria on November 5, starting and finishing at the Voortrekker Monument.
Bidvest Car Rental sales and marketing executive Gaynor von Loggenburg said their arrangement with ASG also meant benefits to the cyclists.
“We have specialised rates for all cycling events, while part of our agreement is a direct link from the ASG website to ours,” she said.
By linking up with high-profile events such as the Tshwane Classic, they felt they could build their brand and identity, she added.
“As car rental is a very competitive market, we feel that sponsoring ASG Events differentiates us. Our partnership allows us to gain access to the cyclists, who need to rent cars.”
To promote the city, the 98km race will pass by a selection of its most recognisable landmarks. The shorter options are over 60km and 20km, with total road closure for all events.
There will also be a number of races for children at the race village, which is based at the Voortrekker Monument.
